We are
Vicmedia House
A creative studio based in Miami, specializing in merch and superfan experiences for the entertainment industry.
Founded by Alejandro Vicuña, a seasoned music executive with over 16 years of experience, we combine strategy, design, and production to create merch drops and fan experiences that connect artists and audiences worldwide.
Our Mission
To empower Latin talent to connect with fans through experiences that feel personal, elevated, and unforgettable.
Our Vision
To become the go-to creative partner for Latin artists building lasting fan connection and global brand impact.
Our Purpose
We believe superfans are the lifeblood of today’s music industry. We help artists connect with fans through meaningful experiences that create emotion, drive loyalty, and turn every moment into a brand-building opportunity. All delivered with a boutique and personalized approach.
WHAT DRIVES US
ALEJANDRO
Alejandro Vicuña, an executive from Caracas, Venezuela, has over 13 years of experience in the entertainment industry. His journey began as a percussionist for local bands in his home country, later advancing his expertise through a Master’s in Entertainment Business at Full Sail University in Orlando, FL.
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Throughout his career, Alejandro has played a key role in shaping the entertainment landscape. As General Manager at NEON16, he achieved major successes, including partnerships with global brands like Pandora, Bacardí, NFL, Adidas, SharkNinja, and HBOMAX. His work earned him recognition as a "Noisemaker" by Hits Daily Double magazine. Additionally, he served as Booking Manager at Cardenas Marketing Network for Latin music icon Marc Anthony, managing worldwide tours and securing seven-figure deals, including Anthony's Spanish tour in 2022.
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As the founder and CEO of Vicmedia House, Alejandro saw an opportunity to create a platform that authentically connects Hispanic talent and the audience through storytelling and shared values. Since launching the company, Alejandro and his team have generated nearly $1 million in revenue in just two years. Vicmedia House has collaborated with leading artists and businesses, including Feid, Bacardí, Warner Music, and soccer star Lamine Yamal, delivering high-impact results and building partnerships based on trust and mutual respect.
WHY WORK WITH US
Turnkey solution. From creative direction and design to nationwide fulfillment, we handle every step.
Boutique service: high-touch, high-quality execution.
Strong reputation and proven track record. Trusted by top artists, creators, and brands across music and entertainment.
Low risk, high return. No upfront costs for talent under our full-service model.
Deep and trusted relationships across Latin music, touring, and brand partners.
Fan-first mindset aligned with artist values: empathy, passion, and care.