About vicmedia House
At Vicmedia House, we believe in the power of entertainment to bring people together. From live events and touring to innovative brand partnerships, we are committed to creating experiences that inspire and connect audiences with talent and stories that matter.
Mission
To craft meaningful experiences that unite people through the transformative power of entertainment, empowering artists, brands, and fans alike.
Vision
To be a leader in creating impactful collaborations and unforgettable moments that inspire connection, loyalty, and growth for all stakeholders in the entertainment ecosystem.
About Alejandro Vicuña
Alejandro, an executive from Caracas, Venezuela, has over 13 years of experience in the entertainment industry. His journey began as a percussionist for local bands in his home country, later advancing his expertise through a Master’s in Entertainment Business at Full Sail University in Orlando, FL.
Throughout his career, Alejandro has played a key role in shaping the entertainment landscape. As General Manager at NEON16, he achieved major successes, including partnerships with global brands like Pandora, Bacardí, NFL, Adidas, SharkNinja, and HBOMAX. His work earned him recognition as a "Noisemaker" by Hits Daily Double magazine. Additionally, he served as Booking Manager at Cardenas Marketing Network for Latin music icon Marc Anthony, managing worldwide tours and securing seven-figure deals, including Anthony's Spanish tour in 2022.
As the founder and CEO of Vicmedia House, Alejandro saw an opportunity to create a platform that authentically connects Hispanic talent and the audience through storytelling and shared values. Since launching the company, Alejandro and his team have generated nearly $1 million in revenue in just two years. Vicmedia House has collaborated with leading artists and businesses, including Feid, Bacardí, Warner Music, and soccer star Lamine Yamal, delivering high-impact results and building partnerships based on trust and mutual respect.
